How To Earn Money From Google Adsense Step By Step

Introduction

What's up? My name is hazr. And in this article, I'm gonna show you everything you need to know to successfully start running Google Ads.

This is probably one of my most valuable article so far, because what I'm gonna be teaching you in this blog is something that I paid a lot of money for

to learn through courses from people who are making over $100,000 per month in profit using Google Ads.

And now, I'm giving it all the way for free in this blog. This is a complete A to Z guide,

a step-by-step course on Google Ads. So, if you're looking for a video showing you exactly how to set up your Google Ads correctly,

so, you pay as little as possible for the most amount of customers as possible, then keep watching.

This is the perfect article for you. And if this is the first time you're coming to my blog, then welcome to my blog.

My name is hazr, and I create this article about how to grow your business using real strategies. In my videos, you always get the best information

and never holding anything back. So, if you wanna see more videos just like this one, then subscribe through the channel.

So, you don't miss any upcoming article. Now, I know that setting up your first Google Ads can be

quite intimidating because eventually you're spending money on advertising. So, if you don't set it up correctly,

you might end up losing a lot of money. So, I highly recommend to watch this video all the way through.

So, you really understand how Google Ads actually work and how to set it up correctly. I know this is a bit of a longer video,

but I promise you that by the end of it, you know more than 90% of everybody who's actually running Google Ads

and you'll be saving a lot of time, money, and energy in the long run. Also, at the end of this article,

I'll share with you some pro tips on how to lower your cost per click and increase your conversion rates.
So, you'll make more money. So, let's not waste any more time and get started right away.

All right. Welcome on my computer. Before I get started with the actual tutorial, I wanna get a couple of things out of the way.

So, if something you already know or you just wanna see skip or you wanna come back to a certain part, just hover over the progress bar

and then click on the part that you're looking for. And also, if you have any questions throughout the artiicle,

make sure you're leaving down below in the comment section because I really try to go in the comment section and then answer your questions there.

So make sure if you have any question, just leave them down below in the comment section and maybe all also some other people

who know Google Ads will come and help you out. This can be like a community section below in the comment section so we can help out each other.

And also, if you find this really helpful at any point, feel free to get this video a like because it really helps out the video.

All right. So the first thing I wanna talk about is how Google Ads

actually, work and why they are so powerful. I know many of you already know this, but I want us to all start at the same page

and I want us to talk about the same things later on in the tutorial. So let's say I'm in the market for a new wooden watch

because my friend likes wooden watches, I wanna get one for him for his birthday. So I go to Google and I type in wooden watch.

Wooden watch is my keyword. People type in keywords into the Google search bar. And then Google gives me search result based

on what I type in the search bar. So these are search results that come up for me personally

when I type in wooden watch. So when we take a close look at those search results, we notice that here in the front of the URL

that comes up is ad. So it says ad in front of the URL which means that somebody paid

to appear here on the first page of Google when somebody types in wooden watch. The same thing with the second search result,

it also says ad. When we take a look at the third search result, you see that it doesn't say ad in front of the URL,

which means that this one is an organic search result. So nobody paid to appear here on the search result.

The person who owns this website is just, or this website is what Google thinks is most relevant

to my search here to my keyword that I type into Google.

So here for this specific keyword, we have two ads and then we have the first organic search results.

When you go to the second page of Google, or when you scroll all the way down on the first page, you might see even more ads or on some pages,

you also see shopping ads where you see specific products on the top of Google. 

But in this tutorial, I'm gonna show you exactly how to set up one of these ads here. So how you can pay to appear in front of people when they type in specific keywords that are related to what you are offering to your specific product.

Now, what happens when somebody clicks on your ads and what happens when I would click

on this specific website? Well, for me as somebody who's just looking for a wooden watch, I don't really notice that this is an ad

because I will just land on the online shop of this specific website, which is TruWood.

And then I can go and I can buy my watch. But for the advertiser who put this ad here,

they will have to pay for my click. So with every click that gets, with every click that this ad gets, they might pay 50 cents,

they might pay $1, they might pay $2 or even $4, depending on what they are bidding

and depending on what Google says and they should pay, but more on how this works with the,

how much you have to pay per click later in the tutorial. So let's say he pays $1 for every click

that he gets on this ad. So for 50 clicks, he will pay $50.

But let's say every 50 clicks, one of those people who clicks this ad will buy a new watch.

And for every watch that this store sells, they make a profit of, let's say $80.

So with every 50 clicks, they have to pay $50 to Google, but they make $80 back because they sell a watch.

So they have a profit margin of $30. That's how you can do good paid advertising on Google

and profitable advertising. You just have to make sure that you get more back

from the customers you get from your clicks than what you have to pay for your clicks. And throughout the tutorial,

I will show you how to get the lowest cost possible for yourclicks and the highest conversion rates.

So why are Google Ads so powerful? Well, the reason is because there is buyer's intent

behind specific keywords. So when we compare, for example, Facebook ads with Google Ads,

it's an entirely different thing because on Facebook, let's say, I'm just, I'm bored. I go to Facebook, I scroll,

maybe I wanna see what my friends are doing, maybe I wanna see some funny cat videos. So I'm not very likely to go ahead and buy something.

So I wanna see an ad of a leather watch. I'm not very likely to actually buy it. But with Google, when I type in modern leather watch,

I'm ready to, I'm actually interested in a modern leather watch. I'm probably in the market for it,

or when I type in a modern leather watch store, something like that,

then I'm very likely to wanna find a store and then I wanna spend money at that store.

So these keywords are very valuable. So you can really put your offer, your service,

your product in front of the people that are actually searching for what you are offering. That's why Google Ads are so powerful.

And in this tutorial, I'm gonna show you how to set up a Google ad for those specific keywords

that are related to the product or to the service that you are selling. All right. So now that we understand how Google Ads work,

let's get ourselves a new Google Ads account. I highly recommend that for each business or each store that you have,

you set up a new Google Ads account to really not mess things up with your other products

if you have multiple businesses. So what you can also do is if you type in something like Google Ads 100 credit,

something like that, then you, maybe you find some kind of Google Ads voucher where you can get some free money basically.

When you spend like $150 here, Google gives you you another $150 to spend on ads.

So it basically, I get free traffic. This isn't only, this isn't available in all countries. So you can see here,

it's only available in the United States. And personally, I live in Switzerland and I didn't find something like that for me.

The only thing I found is maybe sometimes I get ads from Google and then they offer me like 100 Swiss Francs.
So make sure you maybe check if this is available for your country, but personally,
I'm just gonna sign up for a new Google Ads account without any of these benefits here.

So I'm gonna click on start now and you have to have a Google account.

So you have to have a Gmail account in order to sign up for Google Ads. But if you don't have a Gmail account yet, don't worry.

You can just create a new one right here. All right. So, this is what you see when you first log in

to your Google Ads account. As you can see here, Google immediately wants us to set up our first campaign and set up our first ads.

And before we do that, we are gonna quickly look at how our Google Ads account is set up,

because this is something it took me a long time to understand. But once I understood how my Google Ads account is set up and how everything is actually structured,  

it made life so much easier. So, I really want you to understand this, and I'm gonna keep referring back

to this graphic right here to make you really understand of how your account is set up and how to structure your ads correctly.

So what we have done just now is set up our Google Ads account and the next layer is campaign.

So your Google Ads account can have multiple campaigns. You can have search campaigns, you can have shopping campaigns, so different types of ads.

You can have different campaigns for different types of products as well. So this is the first layer, how you can structure your ads.

So before we go further into ad groups and actually ads, we're gonna quickly create our first campaign.

And then I'm gonna come back to this and I'm gonna explain further how ad groups work

and how different ads and keywords work. For an example, for this tutorial,

I'm gonna create an ads for an online store selling oximeters.

An oximeter is something I sold last year, which is just a product that you can put on your finger and it will just then tell you your oxygen saturation

in your bloodstream and also your pulse. So this is something I sold through Google Ads last year.

And since I closed down the store, so I'm gonna use this Google Ads account later

to show you some more strategies and tactics. And I'm also gonna use this as an example

to start a new Google Ads account. So let's go back to our Google Ads account.

And the thing you see right here is Google tries to kind of guide you through setting up your first campaign.

This is really for people who don't know what they're doing. So what we're gonna do is we're gonna scroll down and we're gonna click on switch to expert mode

because this will give us the full control over our campaign. So click on switch to expert mode.

And then we get to the next page where again, Google tries to guide us through setting up our campaign.

So they ask us, do we wanna have sales, leads, website traffic? What's the goal of our campaign?

But again, here, we're gonna click on the bottom right where it says, create a campaign without a goal's guidance,

because this again, will give us the full control over our campaign. So click here and then we can decide

on what type of ads do we want to set up. We already seen this search ad right here,

which is if you type in a keyword in Google, and then you see these text ads where it says ad in front of it, this is a search ad, 

Next Part Of this Series Will Released Soon.

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