How To Earn Money From Google Adsense Step By Step Part 2

Hello guys, Now we come again with the continuation of our next part of 

How To Earn Money From Google Adsense Step By Step

Let's start........

You also have other possibilities, like for example,
these right here are shopping ads that go directly to a specific product. And this is a bit more complex to set up

and I'm not gonna cover it in this article. So this is shopping ads right here. You have to set up a merchant center

and all that kind of stuff. So we're not gonna do that. And also, display ads, it's not really buyer's intent traffic,

because this is similarly like Facebook ads where people just scroll through a content page

where they consume content, and then they will just, your ad will just pop up. So there's a lot less buyer's intent

behind people seeing your ads. You have also video ads to put on YouTube app ads,

if you're selling an app and so on. But again, we're gonna focus on search ads. There are pretty much the most easy

and most straightforward to set up. And also, one of the most powerful ads. So click on search ads

and then what's the result we wanna get? So we wanna get traffic to our website.

We wanna get clicks that go to a landing page, maybe to a page where you have a contact information
if you maybe a lawyer's office and you wanna get new clients. So whatever you wanna send people to,
you can click on website visits and then you can type in your website. So let's say for an example,
my website is oximeterstore.com/fingertip-oximeter.

So I'm gonna send them directly to the product page. And as you can see, this website doesn't exist.

I don't know if somebody owns this website, actually, it's just as an example. So then you can click on continue.

And now, we can give our campaign a name. So what we're gonna name the campaign is search campaign

because this is search ad, search campaign. And then I'm also gonna put SKAG,

which is short for single keyword ad group, because we're gonna target specific ad, specific keywords

with our ad groups, but more on that later. And this is version one because eventually,

we're gonna have multiple versions. And then the next step is networks. Here, I would recommend if you're starting out

to just untake both of these. If you don't get enough traffic later on,

you can come back here and enable search network. This is kind of other websites

that also offer search networks, they also are able to show your ads. But in the beginning,

I only wanna show up on the Google search traffic. So I'm gonna untake this. And also display network,

I would always untake display network, because again, this is not really a search intent traffic or buyer's intent traffic.

So untake both of these. And then you can go to show more settings.

You can also give your ads a start and an end date. So maybe you wanna set up ads for next month, and you're not gonna come back into your ads account.

But in my opinion, that's really unrealistic because when you set up paid ads, you're probably gonna come back

to your ad account at least once a week. So in my opinion, I'm just gonna always start it from now.

I'm gonna do everything manual. So I'm gonna start it manually. I'm gonna end it manually. So start date is today and then end date, none.

If the ads don't work, I'm just gonna turn it off manually. And I would highly recommend to do that as well.

Don't just leave your ads running for like weeks without checking them because your credit card will just be charged

and you don't even know if your ads actually convert. So yeah. Then campaign URL options, we're gonna skip that.

Dynamic search ads, it's also, we're gonna skip it. Schedule, if you only wanna have your ads show

at a specific time, you can enter the time frame right here.

But I don't really care when people buy from my store so I'm just gonna leave it as it is right here.

Then targeting an audience. This is important. So depend, so where are your customers?

If you are selling to the United States, then obviously, you wanna change because live in Switzerland, it's by default says Switzerland,

but for example, I sold these oximeters to the United States. So what I would do is click on, enter another location,

and then I type in United States. And then it will only show my ads to people in the United States.

You can also, maybe if you're selling also to Canada, you can also add Canada right here,

but make sure that you only target your best customers. Like if you can ship to maybe the UK,

then you don't wanna have your ads shown to people who live in the UK. So let's say, I only wanna advertise to United States.

So I'm gonna choose this. And then I always go to location options as well.

And here, I make sure that I choose this one here, presence, people in or regularly in your targeted locations,

because by default, it's presence or interest. And if you take this right here, which is by default recommended,

it will also show your ad to people who are interested in your country. You're interested in the United States. And I only want people who are living in the United States

because I need to ship my product to the United States. So I'm gonna choose presence right here. And then exclude, this is correct by default,

and people in your excluded locations. So everything that is not United States, the ads will not be shown to those people.

Then language. This should be the language of yourcustomers, obviously. So this is English. This is fine for me.

Then audiences. This is only if you already have audiences. So when we're gonna skip that, we're not gonna need that.

Then budget. This is how you will pay Google for showing your ads for the clicks that you're getting from your ads.

Now, I would choose the currency that you intend to pay Google with.

So in my example, I live in Switzerland. I pay with Swiss Francs.

So I'm gonna leave this as Swiss Francs. If you live in the United States, then choose United States dollars.

But as next, for this tutorial, because it makes it easier, I'm gonna choose United States dollars,

but make sure you choose the currency

that you are intend to pay in. Then we can also define our budget. So how much do we want, are we willing to spend?

So this is an upper limit. So let's say we are not willing to spend more at the beginning, maybe like $10.

So I don't wanna spend more than $10 per day on average.

So I'm gonna set my budget to $10 per day. Now, this doesn't mean that Google
might will only spend $10 per day. Sometimes Google will spend more than $10.

Sometimes Google will spend $15. But overall on average, Google will not spend more than $10 per day on average.

So Google will not spend more than $300, 30 days in a month, 30 times $10.

So don't be surprised if it will spend more than $10 because sometimes Google thinks, "Okay, the convergence are better on Monday.

So I'm gonna spend more on Monday." So I would start with, I don't know, at least $10

because you need to get some traffic. You need to get some clicks in the beginning to be able to optimize.

When you only do like 1, 2, 3, $5, then it will take a long time until you get enough data
so you can optimize your ads. Because in the beginning, you will probably not be profitable with your first ads
because you have to optimize. You have to find the audience that will convert the best. You have to find the best ads.

You have to find the best keywords. And that's why I would even go to $20 to start out.

So let's do $20 and then let's move on to bidding. Now, this is also a big topic.

So this is the way that that Google will charge you for the clicks that you're getting on your ads.

So you can have different bidding strategies. As beginning, it makes sense to keep this on clicks

because we, in the beginning, want to get data. We want to get clicks so we can see what clicks will convert

into customers, what clicks will convert into sales. So normally, you can just keep this on clicks as beginning.

And then also, you wanna set up conversion tracking and I'm gonna leave a tutorial down below in the video description that will show you exactly

how to set up conversion tracking, use the Google analytics. So you can see exactly what clicks actually result in a sale, in a new customer.

So, and then when you have set up conversion tracking, you can change this one to conversions

and then Google will optimize your clicks so that you get as many conversions as possible

because eventually that's what makes you money. And then you can also set a maximum cost

per click bid limit. Now, before we set this, I want to explain to you how the bidding system works,

because this is something a lot of people don't understand, but it's something that is quite important to understand in my opinion.

So we have now set up our campaign. Let's move on here.

Then, so the price that you pay for each click is a formula.

So it's the ad rank of the person below you, divided by your quality score, plus 1 cent.

Now, I know this sounds very complicated and you're not understanding this right now.

But bear with me here, I'm gonna explain everything. So let's say we have four advertisers.

They all advertise on the same keyword. So let's say fingertip oximeter.
They all advertise on that specific keyword. Now, every advertiser can define a max bid.

So this is what we can define here. So let's say our max bid, what we are willing to pay,

the highest price we're willing to pay for a click on our ad is $2. We never wanna pay more than $2 for a single click.

So let's say we are advertising number one here. Then advertiser number two, he sets this to $4, advertiser number three to $6,

and advertiser number four to $8. These are our max bids for our clicks. Now, another thing that you should become familiar with is

the so-called quality score. This is very, very, very important for Google Ads.

Google gives your ad a quality score from 1 to 10, 10 being the highest, being the best,

one being very crappy. So while Google is showing your ads,

they will kind of track what will happen afterwards and then they will kind of develop a quality score

for your ad. The quality score depends on your landing page, one sec.

Let me do drag myself to the left side here. The quality score depends on your landing page experience.
So are people actually staying on the page that you're sending people to? How long are they staying on the page?

Are they scrolling? Are they clicking on things? So this is the landing page experience. This shows Google that people are actually finding

what they're looking. Google cares about relevancy. They wanna keep their people on their search platform

and they will do that by giving people what they want. So the landing page experience is very important

than add relevancy. If you in your ad have the exact keyword that people are looking for,

you will get a high quality score because you have high ad relevancy. So for example, if I type in wooden watch right here,

and then it says, then it says, wooden watch right here. I don't know if you can see it,

then I will get a high relevancy because I'm crafting the ad for the exact keyword

that people are looking for. So that's also very important and then expected click-through rate So when Google shows your ads to 100 people,

and then let's say three of those 100 people click on your ads and you have a 3% click-through rate,

now you wanna get the highest click-through rate possible because Google wants to make as much money as possible.

So they wanna have people actually click on the ad because they only make money when they click on it because we as advertisers only have to pay

when people click. So you wanna increase your expected CTR,

which is click-through rate, and you do that by making your ad as relevant as possible.

So use the exact same keywords as people search and also make it as big as possible.

Take the most amount of real estate on Google so that people much more likely to click on your ad,

but I'm gonna show you everything in this tutorial, how you actually do that. So this is quality score.

And now, now there's ad rank. The ad rank will decide on where your ad will show up

The advertiser with the highest ad rank is the person that will get the best place on Google. So here, for example, let me drag myself
to the right side again. This person right here has a higher ad rank than this person right here.
So this is a better place on Google. And this is exactly how Google defines where your ad will be placed.

The person with the highest ad rank will get the best placement. Now, how does Google define your ad rank?

So it's actually a formula. It's max bid times quality score.

So your max bid for advertiser number one is $2. Quality score is 10 because they have very good ads,

very high relevancy, and very high expected CTR. They get an ad rank of 20,

which is higher than in other advertisers. So they get the first place on Google. Advertiser number two is max bid $4

only has a four outta 10 quality score. So four times four is 16. So they get an ad rank of 16.

So they are below this first advertiser. Now, and this is all Google needs to define

on how much you have to pay. So again, let's look at the formula on the top, your price. So the actual CPC, the actual cost per click is the ad rank

of the person below you. So for advertising number one, it would be 16 because this is the ad rank

of the person below advertiser number one. So 16 divided by the quality score of you,

so of the advertiser number one, 16 divided by 20 plus 1 cent.

So, then this will be the price. As you can see, 16 divided by 10, 16,

which is the quality score, the ad rank of the person below you, divided by your quality score

which is 10 and then plus 1 cent. And that will be $1.61.

So with every click, you will pay $1.61. Now, advertiser number two will have to pay 12,

which is the ad rank of person below. 12 divided by four plus 1 cent, which is $3 and 1 cent.

So you can see, even though the advertise number one has the better ad, the better ad placement, the more prominent place on Google,

they have to pay a lot less than person number two. And advertiser number three pays even more.

They pay $4 and 1 cent, even though they have a worse place on Google

and the reason is because they have such a bad quality score. 

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How To Earn Money From Google Adsense Step By Step Part 1 Click Here