How To Earn Money From Google Adsense Step By Step Part 3

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So the thing you should get out of this is to increase your quality score as much as possible. You wanna have the highest quality score possible. So when we go back here, you want to have the best landing page out of all advertising. You wanna have the best ad relevance, and you wanna have the highest expected CTR. That's how you get on the front of the Google search results. And also, you pay a lot less than other advertisers, which will increase your profitability by a lot. It can mean the difference between being profitable and being unprofitable. So quality score, extremely important. So let's say if I covered everything here, perfect.

Now, let's move on to our Google Ads account. So now that you understand how bidding works, let's set our bid. Let's say our bid is, I would start out with like $1. This is a pretty good bid depending also on kind of what you're selling, but I'm gonna start with $1. It doesn't mean it's gonna spend $1, but it's just what you are willing to pay as a maximum. Now, let's move on. Let's go to show more settings, conversions. Obviously, you wanna set up conversion tracking, really important. I'm gonna leave a tutorial down below in the article description. After this article, you can set up conversion tracking, really important. Ad rotation, not gonna cover, bother with that. Now, ad extensions also very important.

I see a lot of tutorials on YouTube just skipping ad extensions, but ad extensions is what can boost your, like Google's says it itself, get up to 15% higher click-through rate using Google extensions, ad extensions. So what are ad extensions? These here are ad extensions.

So this ad, as you can see, is quite large because they use ad extensions.

This one right here, for example, is a cycling extension. This is just a deep link going into

directly shop men's best sellers. They go to have a page where they have their best sellers

and they have a specific link that goes directly to that page. And then they have women's watches,

watches under $100, shop wood and blah blah. So they have added those extensions,

which gets them more real estate here on the first page of Google and tests show that the larger your ad is,

the more likely people will be to click on your ad, which will increase your CTR, your click-through rate,

which will increase your quality score, which will decrease your cost per click and increase your profitability.

So you have to use add extensions. Now, which ones should you use?

So you have to structured snippets, which is just more words right here. And by the way, don't worry,

people are not gonna read this right here. People are just gonna glance over what they're seeing here. And if they're seeing like some keywords

that they are looking for, they will click on the ad. If you're like, you don't have to be grammatically perfect right here

or if the sentence isn't really perfectly structured, don't really worry. It's just about getting the most real estate

and kind of the most clickable ad. Okay. So adding extensions is very important

to get more real estate on your ad. So what extensions should you actually add? So there are a lot of possibilities.

The sitelink extension, like I said, are like links that goesthrough different places on your website. So what you can do is add a newsitelink extension.

And then maybe, if you have maybe a lawyer's office, you can say like, get a free consultation

or you can do, see, or our services, something like that,

and then give description and then also find the URL, should be the URL that goes directly to this specific page.

If you only have one landing page, which is what I had, you can also just let's say for this store,

I had something like best oximeter on sale,

oximeter on sale, or let's say number one oximeter,

something like that. And then I put the same landing page right here

as I have as a main landing page for the main ad. If you get an error because it's the same URL,

then just finish your ad without extensions, and then come back later inside of your ad

and then add those extensions with your landing page and then somehow it works.

That was the case for me. So these are sitelink extensions, which again, are these ones right here.

Sometimes they're not as prominent. Sometimes they look like, they look like this right here.

So little, little, very small, but still, it makes your ad larger, which gets your,

a higher click-through rate. Okay. Then callout extensions. You can also add a couple of these.

Now, I would add like maybe like four to eight different

sitelink extensions, then like 10 callout extensions, like 50% of today, all that kind of stuff.

Also, try to include some numbers in your ad and also maybe like free shipping

because all these kind of things, they, people like to click on numbers. They kind of gravitate towards numbers, for example.

So this is just a kind of a little tip on the side. So callout extensions, you can also do these.

And call extensions only if you wanna, if you have a phone number and you want people to call you, you can also add your phone number right here.

And you can also add more like structured snippets, app extensions, blah, blah, blah, price extension

if you wanna tell them the price. Basically, in my opinion, put as many as possible.

Google will not show every extension that you will put there, but you have the possibility that Google shows it

and then you get more real estate. Okay. So we talked enough about extensions. So let's actually move on.

Okay. So we have now just finished setting up our campaign settings, and now we are one layer deeper,

which is ad groups. So when we go back to our overview right here, we see that we have just set up our search campaign,

single keyword ad groups version one. And inside of that campaign, we will set up our first ad group.

So here is what we're gonna use a strategy that will make sure we get the lowest cost per click

and the best conversions. And we're gonna do that by achieving the highest quality score and by creating the most relevant ads for the keywords

that we are targeting. So for example, let's look at this ad group right here. We are targeting with this ad group, finger pulse oximeter.

So for each ad group, so each ad group is dedicated to one keyword.

So for each keyword that I wanna target, I'm gonna create a separate ad group. The reason why is because for each ad group,

I'm gonna create specific ads that are designed so that they are as relevant as possible

to this specific keyword. So let me just show you right here.

So when somebody types in finger pulse oximeter, I want my ads to show finger pulse oximeter.

Your ad can't be better than actually giving your visitors

exactly what they are searching. So if I search finger pulse oximeter, I seen ad finger pulse oximeter.

Well, that's what I wanna do. That's the one I wanna click on. So, and that's why we do dedicated ad groups

for our targeted keywords. So for the first ad group,

we're gonna name this ad group finger pulse oximeter because that's the keyword we wanna target

with this specific an group. Then here, this is automatically put in

because this is the website we wanna send people to, the landing page. And then we have to type in our keywords.

Now, let's type in finger pulse oximeter because that's the keyword we wanna target,

finger pulse oximeter.

Now, when I only want my ad to show up when people type in

this exact keyword, finger pulse oximeter, then I have to put these brackets around my keyword.

This is a so-called exact match. So there are different match types in Google. And I'm gonna show you exactly

what these match types look like. So here, we have an overview of match types. So there is the exact match.

There is the phrase match, the broad match modifier, the modified broad match and the broad match.

So here is what we have just done. We have put brackets around our keyword

and then people will only see my ad when they type in exactly what is

in that bracket exactly or a close variant. Google also shows it when people type in

maybe a plural version, or maybe they misspell the word a little bit. So that's something Google just does.

You can't really turn that off, but it doesn't really matter. It doesn't really hurt your conversions. So only this exact word or a close variant of that word.

So as an example, when somebody types in women's hats

and I do the exact match of women's hats, then people only see it when people type in women's hats

or women's hat, for example, because that's the singular version of hat.

And then there is the phrase match. When you put in these quotation marks around your keyword,

then the keyword has to be part of the phrase

that people type in the search bar. So when people type in, buy women's hats then my ad will also show up.

And then we have to broad match modifier, to modify broad match so it can put a plus in front of your keywords,

which means that each keyword that has a plus in front of it, this keyword has to be in the search bar

what people type in. So here, for example, hats for women, it will show up because hats is in there

and women is also in there. Women is kind of a synonym or a close variant of women's.

If it would just be, let's say women,

let's say, I don't know, pants for women, then it wouldn't show up because hats isn't in the phrase.

And then we have broad match, which Google also includes misspelling, synonyms, related searches and other relevant variations.

So we get a lot more traffic, but maybe not the traffic you want. So I recommend to only use these three in the beginning,

only the modified broad match, the phrase match, and the exact match. So that's what we're gonna do.

We're gonna use the exact match right here. Then we're gonna use the phrase match, finger pulse oximeter,

and we're also gonna use the modified broad match.

So finger pulse oximeter.

And by the way, here on the right side, Google kind of tries to give you an estimate of how many clicks you can expect,

what's the average cost per click, and the cost per day. And my experiences isn't really that accurate.

So don't worry if it says only two clicks per day, and it's not really that accurate. And also, you're gonna use multiple keywords anyway.

So you're gonna have more clicks than that per day. So let's move on and maybe create another ad group

for another keyword. So we can scroll down and click on add new ad group. And now, let's go for the keyword, maybe oxygen monitor,

because that's also something people are searching for

when they're interested in buying a pulse oximeter. So now, we're gonna have a dedicated ad group specifically

for oxygen monitor. And we're gonna do the same thing. We're gonna do our website URL.

We're gonna put it right here. And then we're gonna do an exact match, oxygen monitor,

like this, can type, and also phrase match oxygen monitor.

You get the idea. And then once you have all your ad groups, once you have all your keywords

in different dedicated ad groups, then you can click on save and continue.

So let me just delete this second ad group right here. And then we're gonna move on with this first ad group

as an example. So save and continue. And now, we are one level deeper.

So now, we are at the actual ads. So when we go here, this is our ad group right here,

finger pulse oximeter. We have to find our keywords that we want to have our ads show up for.

And now, we can create our different ads, which will show up when people type in these keywords.

So let's go ahead and create our first ad. What we are creating now is what people will see

when they type in our keyword. So again, our strategy is to be as relevant as possible.

So right now, we are creating an ad for the ad group, finger pulse oximeter. So we want to have our ad be as relevant as possible

for that specific keyword. So let's start with the headline. I'm just gonna use the one that I've used on the store

when I was running it. So for example here, I used finger pulse oximeter on sale.

As you can see, finger pull oximeter is our keyword and so that is relevant.

Next Part Of this Series Will be Released Soon.

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How To Earn Money From Google Adsense Step By Step Part 1 Click Here

How To Earn Money From Google Adsense Step By Step Part 2 Click Here