How To Earn Money From Google Adsense Step By Step Part 5

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So I get a better ad rank and more people will see my ad forthis specific keyword, because I know that these people will be more likely toconvert.

The same thing with ads or keywords that don't really work well. I wanna decrease my bid because if I'm not profitable, then maybe if I pay less per click, that will get me into the profitability zone. And then maybe also you see that some keywords don't work at all, or some demographics don't work at all and you wanna turn them off.

Okay. So now, how do we actually do this inside of our Google Ads account? So what you can do is go to your campaigns. So your search campaign, then go to ad groups and then you can do this ad group by ad group.

So let's open up the first ad group oxygen oximeter right here. And we have set up three different keyword match types for this specific ad group. And eventually you got, probably gonna have a lot more. And what you wanna do is you wanna find out the exact match type that is the most profitable for you. So let's hear sort by conversions.

As you can see here, we made one conversion with the broadmodified match oxygen oximeter.

So this is probably not enough data to really optimize, but if you would have more data in here,

you have more conversions, you can really start to optimize. So what you're gonna focus on is search impression share, which means that, and by the way, if you don't see all these columns that I see, you can go through columns, modify columns, and then choose everything here that you wanna see. Obviously, if you wanna see conversion tracking, you have to, or conversions, you wanna see,

you wanna set up conversion tracking. Again, tutorial is in the description below. So again, so let's say this is highly profitable for me.

Here, cost per conversion, 48 Swiss Francs is actually not profitable, but let's say this is like $5, which would be good.

Now, what I wanna do is I wanna get more traffic from this specific keyword.

So as you can see here now, I'm only showing up for less than 10% to people who actually type in this specific search term.

And my traffic lost or my search lost because of rank is 47.38%,

which means that I need to increase my rank so that I, that my ad will be shown to more people

because I know that when my ad is shown to more people, type that in, then I will make more sales.

So when we go back to this graphic right here, we see thatwe can increase our rank by increasing our bid because rank is bid times quality score. So I can increasemy bid and that will increase my rank

and I will get more search impression share. I will get more eyes on my ad. So what I would do here is go to my max CPC, my max bid,

and increase that by like 20, 30%. So let's say I'm gonna do $1 and then I'm gonna let it run

for another week and then I'm gonna come back in here. Now, this is how you can optimize for terms

that work very well for you that are very profitable. Other terms that aren't profitable,

you can either decrease your max CPC a bit like 20%, or you can set it to the average CPC

and maybe that will increase your profitability.

And if terms don't work at all, you can also turn it off.

You can go here and then go to pause. And then you have turned this specific term off.

Another very cool thing you can do is you can go to demographics and you can optimize by demographics.

So let's say, let's go to age. And let's say a lot of people who are buying are 45 to 54 years old. So here, I would increase the bid by maybe 20%.

So I get more people in this age frame. Let's say everybody who's over 65 years old,

they are clicking a lot of my ads, but they are not buying. So what I would do is I just go here and click on exclude from ad group.

And then my ads won't be shown anymore to those people. But you can really see here that this is only possible

when you get some data in your account. So you really have to start spending and then work with the data you have.

And in the beginning, you wanna optimize a bit more. You wanna continue to update your negative keyword list. And then eventually when everything's kind of running,

you wanna do it week by week. So don't try to optimize every day because you have to give it time to get new data

so it can make a decision. So wait a week, make a decision, optimize, and wait another week and so on.

You can also optimize by devices. So if you click on devices and you have mobile phones,

computers and so on. If you see that you don't get any conversions from, let's say tablets, what you can do is just turn off tablets

or you can just go to bid and decrease by let's say 70%.

And probably then your ads won't be shown anymore to people using a tablet. So you can exclude those people from your ads.

And that's really how you can continue to optimize your ads. You wanna keep the keywords that give you a lot,

that give you a good conversion ratio, and you wanna throw away the keywords that don't,

but it's not really as easy as just guessing what are the best keywords.

You really have to find them by buying data. 

So you have to buy clicks and then you have to look at the data and then decide from there on what are the profitable keywords and increase the bids for those keywords and turn off the other ones that aren't working for you. All right. So congratulations on making it all the way through to the end of this tutorial. Before I click off, I wanna ask you for a very quick favor and that is to help me out with my conversion rates

on my thumbs up button below this article. All you need to do to increase my conversion rate

on that button is to just click that button below 'cause it really helps out my YouTube channel so I can make more in-depth tutorials for you.

Also, you can leave me a comment down below, letting me know what you're advertising on Google. So maybe I can do another tutorial specific

to what you are selling. And if you wanna see more articles just like this one, then make sure you hit the subscribe button

below this article so you don't miss any upcoming articles. And with that being said, thank very much for watching.

I look forward to seeing you in the next article.

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How To Earn Money From Google Adsense Step By Step Part 1 Click Here

How To Earn Money From Google Adsense Step By Step Part 2 Click Here

How To Earn Money From Google Adsense Step By Step Part 3 Click Here

How To Earn Money From Google Adsense Step By Step Part 3 Click Here