How To Earn Money From Google Adsense Step By Step Part 4

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Then headline number two will be best finger pulses oximeter. Headline number three will be a limited time, 50% off because again, people like numbers and 50% off. So I'm also gonna put that here.

Google shows maximum of three headlines. Here, you canalways see how your ad currently looks like.

And sometimes, it will only show two headlines, sometimes it will show three. So always make sure you put three headlines.

Otherwise, you will lose out on real estate for your ad. Then with the display path, this is kind of a URL that is displayed to people, but it's not necessarily the URL that your ad will go to

when people click on it. So again, the same strategy here. I'm just gonna type in finger pulse oximeter

because again, it's most relevant. Google sees this is a very relevant ad. I get a high quality score, I get a better ad rank, and overall, I will have to pay less money for my clicks.

Then with the description as well. I'm just gonna put the one that I have used here for this specific store. Make sure you use all the characters here. So 90 characters is a maximum.

Here, I only used 81 which is a also okay, but make sure to use as much as possible as Google gives you here. because again, you wanna make your ad as large as possible. And again, you can always go here on the right side

and see how your ad currently looks like. When you have more ad extensions that we talked before, you should also see them right here. And here again, add things like numbers, add things like free shipping. Those are all words that people gravitate towards and that people like to click on. All right. So now, we just finished setting up our first ad, which looks like this on desktop and like this on mobile. As you can see here, text ads, we have one ad.

And what I would recommend is to set up at least two more ads, or I would always kind of set up three ads per ad group, because then Google has the possibility to rotate your ads. So sometimes it will show the first one, sometimes it'll show the second one, and sometimes it will show the third one and then you'll get data inside of your account.

And you can see which ad performs the best. And Google will then use the best ad

that's getting you the most conversions. If you only have one ad right here, then Google can really test your ads.

So make sure to go down, click on done, and create next text ad, and then just vary around.

Use some different words, maybe change around the headlinesa little bit, maybe the description also.

So you can really see what actually works the best. But for time reasons,

I'm not gonna do this here in the tutorial. So once you have created three ads for your ad group,

move on to the next ad group and so on until you have finished all your ads for all your keywords,

all your ad groups. Once you are finished, click on save and continue. And then here on the next page,

Google will ask for your payment information if you haven't set it up already. Obviously because it's paid advertising

and they will need a credit card right here. So they can charge for the clicks that you're getting

through Google Ads. Another tip here also, because they have to approve your ads.

After you've set them up, they will not run immediately. They have to take a look at them and make sure you don't violate any of their guidelines.

And then they will approve your ads. And then they will start running. For me, for the first, when I did this the first time,

it took like a couple of days and nothing happened. So what I did, I contact a Google representative.

I contact the staff of Google and that kind of moved thingson a lot quicker.

So if you have the same problem, make sure you just contact them and they are actually very helpful, in my opinion.

I also had like a one hour call with one of the representatives. He kind of take, took, he checked out my Google Ads account.

He told me, "Okay, you have to add more ad extensions. You have to add more ads. You have to test this and stuff."

So they have some good people there and they really kind of take the time

to go into your account and kind of help you optimizing your ads

specifically for your business. So it can't hurt to just contact them and ask for maybe a call.

It's all for free. So yeah, that's just a tip by the side. All right. So I now switched into the Google Ads account

that I was using when I launched my oximeter store last year. I wasn't really profitable so I close down the store again, but this

Google Ads account will kind of serve as an example here and I'm gonna use it to show you a couple of things.

So we have now set up our first ads and we're waiting for Google to approve our ads. Meanwhile, there is something very important that we need to do so we don't waste money on useless clicks. For example, when somebody types in oximeter Amazon,

then that person who types that in will probably look for an oximeter from Amazon. They probably wanna buy from Amazon

or when they type in specific brands of what you are selling that isn't you, then you don't wanna show your ads

to those people because they already know where they wanna buy from. They don't wanna buy from you. They wanna to buy from Amazon or Walmart

or something like that. So what we wanna do is we wanna set up a list of keywords that we want to apply to our campaigns

so that whenever somebody types in one of those keywords, our ads will not show up and we won't waste money on those clicks.

So what you have to do is go to tools on the top here and then click on negative keyword list under shared library.

And as you can see here, I have a general list and I have in a specific list to my product.

The general list is a list that I will always use no matter what product I'm selling

because these are stuff, if you go in here, you see this is stuff like Amazon, cheap, China, contact, coupon, discount, dropshipping,

all those keywords aren't really good.

They're not converting to customers for me.

So I'm putting them in a negative keyword list. If you wanna add keywords, just click on the plus sign here,

add your keywords here. So you have to do a, let's say, a plus. And then let's say Walmart, for example,

because those people, they wanna buy from Walmart and not from you. So click on save. And then this keyword will be added right here

in the negative keyword list. And then when you have set up your key keyword list,

you can go down and you can click on, apply to campaigns and then choose your campaign right here.

I already chose all of my campaigns. So make sure you choose your campaign. Otherwise, it won't be active.

Make sure you choose it, click done, and then this will beactive.

Now, I have these standard ones right here. We can go through them real quick.

So you can see them, maybe copy them.

All right. So these are the keywords. Of course, this is for a physical product store.

If you have like a service business or something, you might wanna use other keywords. But another thing I wanna show you

'cause as you've seen, I have tool lists. I have a general list and then, oh, sorry,

I, then, I have a dedicated list for my specific product.

So oximeter list. These are words that I learned by gathering data

from my ads. So I notice that people click on my ads, people who click on my ads, they type in Bluetooth

or ChoiceMMed or CMS-50F which are brands that aren't me.

So people who type in contact for example, are looking for an oximeter from this brand.

So I don't wanna show my ad here. So what I did was I went back here, went into my campaign.

Then I went to, sorry. Then you go to keywords search terms and then you see what people are actually typing in, what gives you clicks. And as you can see here, oxygen leveltester, oximeter.

And then you find words like oximeter CVS, oximeter reading chart. We have Omron oximeter which is probably also a brand.

So I paid for a click right here and it's obvious that this probably won't convert into a sale for me.

So what I would do is I would copy this word right here, copy. And then I would go back into tools,

negative a keyword list, oximeter list, and then I will click the plus sign and type in plus,

and then Omron. And then I'm just gonna click on save. And now, this is added to my negative keyword list.

So whenever somebody types in this word, my ads won't show up. So especially in the beginning,
make sure to check out your search terms on the keywords right here and see what keywords you're showing up for.

And then keep building out your negative keyword list which again will kind of,

it will avoid you paying for useless clicks, which will save you a lot of money.

Now, another thing I wanna show you that is very useful inside of Google Ads is the keyword planner

especially if you need to find new keywords, then you can use the keyword planner

to put in the keywords that you already know. And then it will give you more keywords that might be very relevant for what you are advertising.

So if you go to tools on the top here and then click on keyword planner, then you get to this page right here.

You can click on discover new keywords and then you maybe type in something like pulse oximeter, oximeter,

and maybe something like on oxygen monitor

and also, okay, so I can click on get results. And then make sure your location settings

up top here are what you are targeting. So for me, I would have to change this to United States.

So let's change this to United States, United States country,

and deselect Switzerland, save. Then language also, makes sure it's the right language. So this would be English and search networks, Google,

and also the timeframe. Let's say, I wanna have the last month.

And then Google gives me some more ideas. So SpO2 oximeter,SpO2 sensor, pulse oximeter price,

finger pulse oximeter, all that kind of stuff. So maybe I didn't know that I could target SpO2 sensor.

Maybe this would be very profitable for me. So what I could do is just copy this keyword right here,

copy, and then go back to Google Ads, go back to my search campaign, and then go to ad groups

and then just create a new ad group right here with the plus sign right there.

And I can create a new ad group for this specific keyword. Again, I can use the exact match SpO2 sensor.

Then I could use the phrase match, SpO2 sensor and also the modified broad match.

Then I could click save and continue. And also, the bid, let's say we do 75 cents.

Save and continue. And then again, I would create a specific ad

for this specific keyword, like best SpO2 sensor, number one SpO2 sensor, SpO2 sensor 50% off,

SpO2 sensor on sale. And just like we did before.

So let's now talk about how to optimize your ads once they are actually running. So first thing you have to do before your ads are

actually running is to install Google analytics, meaning to install conversion tracking

so that with each click that your ads getting, you know exactly how many people added something

to the cart, how many people actually bought something from you, how many people gave their information,

how many people actually called your number, whatever youare advertising.

So that's very important because otherwise you don't really know what keywords, what clicks, what demographics give you the best conversions.

So make sure you install Google Analytics. And there's a tutorial down below in the article description that will show you step by step

how to install Google Analytics with your or Google Ads account. So watch that.

And then once you have done that, get some data. You have to get data in order to be able to optimize.

Let it spend like $50, $100, $200 depending on your budget obviously

until you will optimize your ads. So you have to get some data first and then you can start optimizing from there.

And then how do you optimize? So basically what you wanna do is you wanna get more traffic

from the keywords that are working really well. So let's say for fingertip pulse oximeter,

this keyword gives me a very high conversion rate. That means that I will increase the bid,

my maximum cost per click, I will increase that.

Next Part Of this Series Will be Released Soon.

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How To Earn Money From Google Adsense Step By Step Part 1 Click Here

How To Earn Money From Google Adsense Step By Step Part 2 Click Here

How To Earn Money From Google Adsense Step By Step Part 3 Click Here